Emil Ruusuvuori upset favoured Cameron Norrie 7-6, 6-3 in the first round of the ATP 250 at Eastbourne on grass on 25 June 2024. Despite entering as the clear favourite at 1.48 odds to Ruusuvuori's 2.82, Norrie could not convert his advantage, surrendering a tight opening set via tiebreak before faltering in the second. The Finnish player's composed grass-court display demonstrated improved form on the surface and delivered a significant scalp against a British competitor seeded higher in the tournament. Ruusuvuori's upset victory marks a notable result in his grass campaign ahead of the season's major championships.